For the second installment of our I Did It My Way series, we catch up with Tyler Blake, or as most of you may know him, “TBlake.” Tyler has been doing sneaker/product reviews, along with in-depth business talks and the occasional vlog on YouTube for quite sometime now. With over 22 million views and a social media following that is always tuned in to his sites kicksundercost.com and clohingundercost.com, it is safe to say that Tyler has used YouTube to help launch himself into the right place, or what he would like to call, “the best of both worlds.” Check out more from Tyler below, as he sheds light on the struggles of juggling YouTube with his other projects, and what happened to the last video from his trip to Vancouver.
I Did It My Way Appetizer
I Did It My Way Entrée
coiski: Is there one moment or person that was the catalyst for you starting your YouTube channel?
Tyler Blake: As far as YouTube goes, the catalyst would have been a close friend in high school who had a sneaker collection back when it was a novelty. I think he had 150 pairs of all different brands – Bapestas and everything else. He was actually making YouTube videos, and the excitement he had around it and the storytelling aspect of it got me really excited for it. He actually let me do a guest review on his channel, so I had like a way of gushing how I would be received. It was received well and from there, I had the confidence to go and do my own thing.
coiski: At what point during the management of your YouTube page did you say to yourself, “I made it; this can be a full-time thing?”
coiski: What has been the biggest obstacle you’ve had to overcome, creatively, with your YouTube page?