3. Google Analytics:
Google Analytics is a more advanced tool that can help you analyze website data. Once installed, the tool will begin tracking your visitors and give you data to help analyze your website performance. Data points such as site duration, page views and geographic location can give you invaluable data on whether your posts and web content is being effective and reaching your company goals. One special feature of Google Analytics is the ability to track your company’s social media accounts by adding them in the Social Settings. You can also track all these interactions on social media and its mobile app. To learn more about setting up Google Analytics, check out this video tutorial.