Sports from the Inside Out

This NYC-based Team’s Sneaker Design Concepts Are Extraordinary | Open the Box New York's sneaker Dream Team.

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New York is undoubtedly the mecca of the sneaker community, and a three-member team of creatives are, in their words, “creating what the machine won’t create.” Check out our latest “Open the Box with George Kiel,” as he discusses sneaker designs and concepts with this creative bunch.

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Norris Groves Jr.

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