Sports from the Inside Out

Open The Box: The Butter Movement is Redefining ‘Giving Back’ in the Sneaker Community – Video In a world of take, take, take, the Butter Movement is giving back.

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For the second episode of our new video series, Open the Box, coiski CEO and shoe enthusiast George Kiel hits up Sneaker Con LA to spend a day in the life of the Butter Movement sneaker group. The Butter Movement is a collective of men and women from around the world who have been brought together by a love of sneakers and desire to achieve success, happiness and health in all aspects of their lives. They show up to various sneaker events and do something that really garners the interest of all people in attendance. Find out what that is in the video above.

RELATED: Open The Box: Up, Close and Personal with Rekure, a Brand New ‘Sneaker Culture’ App – Video

George Kiel

1 comment


  • The @clemsonbaseball clubhouse 🤤👀
  • Last year, @xinjie_24 took us through his sneakerseum dedicated to Kobe Bryant. Check out his Kobe shrine full of many of the Mamba’s game-worn sneakers and other memorabilia at the LINK IN BIO.
  • Tyreek Hill says he always laughs when Patrick Mahomes comes to the huddle because he sounds like Kermit the Frog. 😂😂
  • LeBron on the passing of Kobe Bryant. 💛💜
  • Art commemorating the loss of both Kobe and Gianna Bryant. 🙏 #MambaForever
  • The Pistons wore #8 and #24 “Motor City” jerseys during their moment of silence for #KobeBryant + @uconnwbb honors #GigiBryant with a #2 jersey.

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