Sports from the Inside Out

I Did It My Way: Behind the Scenes of YoAnty’s YouTube Channel From product reviews to vlogs and everything in between, YoAnty gives us the full scope on his 7-year run on YouTube

I Did It My Way: Behind the Scenes of YoAnty's YouTube Channel

I Did It My Way: Behind the Scenes of YoAnty's YouTube Channel

coiski: Where and how would you say your best ideas come about? Is there a method to the madness so to speak?

Anty: I am always brainstorming in my head. I’ll get my brain going about where can I take photos or just thinking of good angles. So my wheels are always turning about everything; I am always trying to think of new ideas for the videos or new ways to reinvent ideas I am already doing. For me, there’s always thinking going on about stuff. I’ll write ideas down then fine tune them all the time.

coiski: If budget and accessibility was no barrier, what would be the one video or piece of content you would like to do but haven’t yet?

Anty: I think what would be a cool video – and honestly a brand should look into this – is traveling across the world or country in one single pair of sneakers for like a month straight. Let’s just say it’s the adidas Ultra Boost: when they first came – out if they wanted to do a cool kind of launch – I almost envision Casey Neistat making a month-long video traveling the world in one single pair of shoes in which he never takes them off the whole time. You get to see where the shoes have gone, and you get to see them getting beat up. If I had an endless budget, that would be the type of video I would make. I just think it would be a really cool way to intro the shoe into the market place. I think truly wearing a pair of shoes for a month straight is how you get to know a shoe.

coiski: What has been the best moment you’ve experienced so far while making videos?

Anty: I would say anytime I got to interview an athlete. I remember I went to South Carolina and interviewed Julio Jones and Jamaal Charles. I did a live chat with Steph Curry. Things like that are the best moments because, honestly, as much as I like sneakers, I like sports more. So the fact that I was able to let my passion for sneakers lead me to something that I have always wanted to do – which was interview athletes, or work with athletes, or work in sports – that was kind of like, ‘Wow, this is awesome!’ Even meeting people in the sneaker community – I’ve met some really smart, awesome people that work in the sneaker community. A guy like George Kiel – I’ve met a few times and he’s such a great guy – so moments like those I would say are the best.

I Did It My Way: Behind the Scenes of YoAnty's YouTube ChannelGeorge Kiel | COISKI

coiski: What do you shoot with and how has your setup evolved over the years?

Anty: At first, I was only using an iPhone 4 when I started doing videos. I shot everything with my phone. Finally as cameras got better, I upgraded along the way to different point and shoots. Now, I use a Cannon G7X, and a Cannon T3i.

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coiski: If you could give anyone reading this just one piece of advice when embarking on creating something what would it be (a brand, a business, an idea, or a piece of art)? 

Anty: I would say one of the key things is being passionate about what you’re doing. I get asked all the time from people, ‘How do you get started? How do you make money? How do you get free sneakers?’ I try to explain to them, ‘That’s not why any of us ever tried to do this.’ We always just created and that happened. I am a big believer in working hard, keeping your head down and try not to focus on all the outside stuff. Something I always said to myself was, ‘Believe in yourself, create quality content that you’re passionate about and then let the rest happen.’ Learn how to network – networking is extremely important – even knowing how to approach people in the industry. I think knowing how to interact with people is very important. To wrap it all up, I’d say work hard, be passionate and be friendly with people and do it for the right reasons.

Bryant Coffey

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