It’s no secret that Colorado is ahead of the curve when it comes marijuana, and now they’re investing their marijuana into helping media professionals.
The Colorado agency, TDA_Boulder, has recently created three new strains of marijuana designed to give agency creatives, strategists and technologists some inspiration and increase productivity.
The new pot strain was made as part of a promotional campaign for The Fifty, which is the Denver Ad Club’s award show, showcasing the market’s 50 best ideas of the year. The strains are described as the “The Fifty Weed,” which was made in partnership with Colorado Kind, a marijuana grower and award show sponsor.
The three cultivars are:
Concepting Indica – for creatives
“This will take your mind and body to another universe.”
Strategy Hybrid – for strategists
“This one is for focus, connecting patterns and outliers quickly and for those who seek the truth.”
Coding Sativa – for technologists
“This strain drives you through 1s and 0s all night.”
Constance DeCherney, head of strategy at TDA, told AdFreak: “In creativity, we’re inspired by our culture and our environment; in Colorado, that’s enhanced by pot for many of us.”
The Fifty Weed” will be available for purchase from Jan. 26 until Feb. 2, everywhere Colorado Kind Cannabis is sold.