2. Twitter Analytics:
Twitter not only lets users view Tweet activity though the app, but you can also access more data on a desktop browser when you click on the Settings menu. The Analytics option provides a general overview of your own Tweets, showing how many impressions you’re getting, Top Tweets, and even Top Followers. With Twitter Analytics, users can also see the Engagement for each tweet, view your audience’s interests, check out the events being talked about most, and see how often followers engage in videos that your brand or business uploads. One unique feature on Twitter Analytics for companies is the ability to see all Twitter users’ marital statuses, incomes, and their consumer behavior.