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Russell Wilson Hopes to Reach Fan Base Through His Own App TraceMe allows fans to connect easier with the celebrities they love

As tech culture continue to make its way into the mainstream, everyone from pop stars to athletes are finding ways to get in on the action. And while many are simply using everyday platforms like Facebook, Instagram or Twitter, others, like NFL star Russell Wilson are developing apps.

That’s right – the Seattle Seahawks quarterback and Super Bowl champion created his very own app called TraceMe. Inspired by his 10+ million followers on social media, Wilson created the app to allow fans to connect easier with the celebrities they love.

With this new tool, Wilson hopes to give users more than a glimpse into his life by providing daily commentary, training lessons and even cooking lessons from his personal chef. Wilson who acts as executive chair has also found investors such as Amazon founder Jeff Bezos, YouTube co-founder Chad Hurley and Alibaca co-founder Joe Tsai. Their amount of investment was undisclosed.

The new free app launched last Friday for Apple iPhone and iPad. Using the app is very simple; after opening it and signing up, users can swipe to different sections such as video commentary and even ask their own questions to Wilson.

TraceMe CEO Jason LeeKeenan has gone on record saying the reason for the app was inspired by social services such as Snapchat and The Players Tribune. He eventually plans to add more celebrities to the app in the future.

With the other social media apps sitting atop the mountain, it is definitely interesting to see a new app on the market that could change the way users socialize. This new platform could lead to a change in social media and considering Wilson is the front-runner of this app, who knows where this can lead.

Chad Sanchez

I'm an alumni of The University of Texas at Austin with a degree in Journalism. Married with two children, residing in Houston, TX but originally from Dallas, TX so I love the Dallas Mavericks and the Dallas Cowboys. I love sports, gaming and fashion and how they all wrap together into a unique culture. Hoping to turn my passion into a career.

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