Open the Box: Shhh…This Sneaker Store’s Silent Auction You Didn’t Know About Zero's has Supreme on Supreme.

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Los Angeles is filled with some of the most heralded sneaker shops in the world, namely Flight Club, Sportie LA, UNDFTD and a slew of others. Yet, one retail spot, Zero’s, located on the often-busy Melrose Avenue, is untapped, untouched and one of the most unique stores in the SoCal area. Equipped with an every-Sunday silent auction of must-have apparel, Zero’s takes an unprecedented approach to consumer relationship. In our latest edition of “Open the Box,” host George Kiel links with the founder of Zero’s on a Sunday afternoon for the supreme silent action an overall look inside Zero’s World.

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Norris Groves Jr.

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