Kevin Durant Will “Scale Back” His Use of Social Media and Focus on Basketball At TechCrunch's Disrupt San Francisco event, Durant opened up about his most recent Twitter drama

Kevin Durant has been in the spotlight for well over a year, most notably for his decision to join the Golden State Warriors. With this change in scenery came a spectrum of emotions, and fans have expressed their feelings about it all over social media.

And, especially on Twitter, Durant has been known for “clapping back” at the fans that might take issue with his leave. Tuesday at TechCrunch’s Disrupt San Francisco, Durant addressed some of his most recent Twitter drama by saying he doesn’t regret talking to fans on social media and will never stop engaging with them.

When asked about his approach, KD says that “it’s a great way to approach basketball fans” but that he “happened to take it a little too far” this time.

Durant was interviewed alongside Rich Kleiman of The Durant Company / Thirty Five Media where they discussed the importance of an online brand and how to control its message. TechCrunch will be streaming the rest of its conference on its website until Wednesday featuring “the best and brightest entrepreneurs, investors, hackers, and tech fans for on-stage interviews” and many other fun events.

Do you think it’s fair for celebrities and other personalities to be put in the spotlight for how they use their social media accounts? Should they be in charge of their own brands, or should that be relegated to social media professionals? Let us know what you think below.

Luis Seijo

Texas State University | 👟🍴🏀👨🏻‍💻

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