Opportunities seem to come to us in many different forms; sometimes when we least expect it and other times they fall right in our laps. For our latest installment of I Did It My Way, we talked to sneaker YouTube sensation, Jacques Slade, also known as Kustoo. He chatted with us about the highs and the lows of his YouTube journey in addition to all of the opportunities that creating his own content has afforded him.
I Did It My Way Appetizer
I Did It My Way Entrée
coiski: Is there one moment or person that was the catalyst for you starting your YouTube channel?
Kustoo: Well, starting my own channel was because I got fired really. Well, let’s back up a little: I already had a channel, but it was mostly music. It didn’t turn into a sneaker channel until I was fired from my job.
coiski: What is your biggest and/or most successful YouTube video to date?
Kustoo: The biggest/most successful one is the trip to Michael Jordan’s house.
coiski: At what point during the management of your YouTube page did you say to yourself, “I made it; this can be a full-time thing?”
Kustoo: You know, for me, that was my intention from the beginning: to make that my job. I wanted that to be my job, or at least be a starting point for me to do other things. So I used that when I got fired to start my own thing, and the YouTube page was my own thing. That and a website, I created them both at the same time, but YouTube was where my focus was more than anything else.
coiski: What has been the biggest obstacle you’ve had to overcome, creatively, with your YouTube page?
Kustoo: Really it’s the individual; getting over yourself. You want to do so many things, but you see it in a certain way. So it’s really just a matter of getting out of your own way and creating. I often block myself from creating because I think I don’t have the tools, or I am only one person and I can’t do all that by myself. So I would say as far as obstacles go, only Jacques Slade is my biggest obstacle as far as being creative.
coiski: Is it tough to diversify your content all the while remaining engaged with your target audience?
Kustoo: It is difficult because your audience kind of comes to you for a certain thing. Like for me, that’s obviously sneakers or sneaker-related content. I am interested in other things as well, like music and technology. So I play with things like that every once in a while, but I do it just to let my audience know that there are other things here you can talk about. At the same time, though, you have to listen to your audience. If you’re doing reviews on music and no one’s watching those videos, you kind of have to stay in your lane. As a business you have to listen to the customer to an extent. That’s how your business is going to run. Like if Coke introduces Coke Zero, and no one’s drinking it, you have to get rid of Coke Zero.
coiski: What’s the end goal for your channel? Is there a benchmark you’re looking to reach?
Kustoo: I can’t say that there was necessarily an end goal. I guess it’s to make enough to survive if we are going to break it down into those sort of terms. Obviously you want a million subscribers and all those things, but if I can grow big enough to where this sustains me and my family and I am able to do something I love, which is create content, then I am happy. We all want more and want to push more, but at this point I can continue where I am now and I would be ok. But at the same time, I still want to push forward.