If you visit Facebook right now, Instant Articles allow you to not only load an article faster, but read it for free, even if there is a paywall on the normal site. However, the social media site is looking to change that soon, and users might have to start paying to get their news.
According to Campbell Brown, Facebook’s head of news partnerships, the current plan is to start charging Facebook users after their 10th article from any one publisher. Brown also said the news organizations in charge of these articles “have been calling for subscription capabilities.”
Facebook confirmed Brown’s remarks reported by The Street, a business website.
Brown also made a statement to The Associated Press (AP) saying Facebook is talking to publishers about “how [they] might better support subscription business models.” A couple of weeks ago, the news publishers said they were talking to Congress about permissions to negotiate ads jointly with Facebook and Google.
Facebook Instant Articles and Google Accelerated Mobile Pages (AMP) currently provide a faster alternative to going to a news organization’s native site and bypass the site’s native advertising. While these options provide a better user experience, it can be detrimental to the news organizations themselves. In the days where ad blockers and plummeting subscriptions are plaguing the industry, the news media is struggling for funding and resources. Social media sites like Facebook requiring users to pay could provide a new revenue source for struggling organizations.
How do you feel about paying for the articles on Facebook? What would it take for you to start paying for news again? Drop us some comments below!