If you’ve used Facebook any time recently, you’ve probably noticed that most of the posts in your News Feed are exactly that: news related. Whether it’s pop culture, local media organizations, or national news sources, this has slowly become the norm on Facebook’s News Feed.
But not for long.
Thanks to modifications to the social media platform, users will now be seeing more posts from friends and family — like heated comment debates — instead of traditional news they may share. Facebook is making changes to its algorithms that use machine learning to predict what you’re interested in. Here’s what that means for its users:
Brands and publishers’ advertisements will be cut back, and Facebook is not playing coy about any part of that. Third-party sites and organizations that pump out dank memes, clickbaity articles, and even sites selling you something — are going to be cut back thanks to these new changes.
In a blog post from the company, head of Facebook’s News Feed team, Adam Mosseri wrote, “We’ll show less public content, including videos and other posts from publishers or businesses.”
Since December, Facebook itself recognized that all the passive information being shared may not be so good for users’ health. In the Journal of Experimental Psychology back in 2015, a paper read that even for a short amount of time, passive usage of a website has a negative effect on well-being.
Worried about not seeing posts from your favorite brands? Facebook will still give users the option to view this content under the News Feed tab and will allow users to prioritize what posts they are most interested in.
Facebook’s top priority is showing users posts from friends and family. “To do this, we will predict which posts you might want to interact with your friends about, and show these posts higher in feed,” wrote Mosseri.
The site will retain the ability to customize the posts you see and how often you see them. This includes the “snooze” button, which will temporarily mute an account or profile on your News Feed for 30 days.
In an interview, Zuckerberg told The New York Times that the company expected many users to gravitate away from the site and on to others.
What does this mean for content creators that rely on Facebook to get their work out there? Will the post filtering, or reduced Facebook engagements hurt them? Let us know what you think!