Augmented reality (AR) isn’t just a toy for gamers or tech nerds anymore. Designers are now using Dell Canvas and the Meta 2 headset to build Nike’s newest sports model shoe, the Nike Air Vapormax. As you’ll see in the video below, Nike and Dell are using this new technology to give us a glimpse into our not-so-distant digital future.
The video explains how Dell, Nike, Meta and Ultrahaptics are pushing the boundaries on immersive creativity. According to Dell, “Today, we can deliver a more natural creative canvas so designers can focus on their vision – not the technology itself. Dell Canvas is the precursor to a future that will use VR, AR, voice control, a digital canvas and haptic technology (recreating the sense of touch) all working together to let people create in more natural ways.”
Nike provided the model of the “Vapormax” shoe to be broken down and rebuilt using Dell’s “Canvas” touch display and the “Meta 2” headset to show the limitless capabilities augmented reality can provide any industry.
In this demonstration, they were able to share the “file” of the Nike Vapormax and message each other back and forth. It illustrates the breadth and depth augmented reality will have outside of this one use case, such as pairing it with social media platforms.
The creation and design of everyday objects in an AR environment could potentially happen within the next 10 years or so. Companies will soon be able to brainstorm ideas better, faster, and more efficiently. And it will give content creators an easier way to access relevant information and give them a chance to see if and how a product will actually work. AR technology will open up new opportunities in any industry, from health to engineering to fashion, and it won’t be long before AR is the new content-creating reality.