Culture from the Inside Out

coiski 101: Understanding the Use of Lower Thirds What are lower thirds and how are they used?

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Lower Third (graphic) – is an area of the screen that is commonly used to display contextual information, such as a person’s name, a location or some other pertinent information.

In today’s coiski 101 piece, we explain the use of lower thirds and how they’re implemented in today’s digital media. Check back later this week to see our video featuring the CANVAS project in which you can see the use of lower thirds implemented in a real-life example.

Norris Groves Jr.

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